We made sure our clients were able to reach out during the pandemic by creating a number of digital press activities, including the new format Design TV. Set up as a traditional television studio, the first Design TV series was run by Swedish trend analyst Stefan Nilsson during Stockholm Design Week 2021. The series featured daily interviews with our clients, as well as interviews with architects, designers and opinion makers. The format targeted Scandinavian and Northern European media and generated articles in print, online and on SoMe. Design TV will be a pop-up feature for some of our forthcoming events where a broad reach is key.